English for Commercial Management

Zkratka předmětu KJE/KECM
Název předmětu English for Commercial Management
Akademický rok 2019/2020
Pracoviště / Zkratka KJE/KECM
Název English for Commercial Management
Akreditováno/Kredity Ano/3
Rozsah hodin Přednáška 4 HOD/TYD
Vyučovací jazyk
Nahrazovaný předmět KJE/ECM
Vyloučené předměty
Způsob zakončení Zápočet
Forma zakončení Kombinovaná
Zápočet před zkouškou Ne
Vyučovaný semestr ZimníLetní
Cíle předmětu (anotace)

The aim of the subject is to provide a working understanding of the English terminology, grammar and vocabulary required in order to communicate and manage successfully in a commercial business environment. To increase fluency and confidence in using the language of business English.

Požadavky na studenta

Full-time study:
Credit Requirements:
Elaboration and presentation of seminary work on given topics.
Examination Requirements:


Full-time study:
1. Introduction to the course. Identification of strengths of students in English. Ice- breaking seminary discussions
2. Communication: Dealing with communication breakdowns. Idioms of communication.
3. International marketing: Brainstorming, team building and presentation skills
4. Building relationships: networking
5. Success: negotiating skills
6. Risk management: reaching agreements, adverbs of degree
7. E-commerce: presentation skills
8. Team building : resolving conflict
9. Customer service: active listening skills and communication skills
10. Crisis management: dealing with different situations. Language of contrast and addition
11. Management styles: What makes a good manager? Management qualities, how to put people at ease
12. Raising finance: Negotiating. Idioms, dependent prepositions
13. The future of business: Prediction and probability.
14. Course feedback and credits

Předpoklady - další informace k podmíněnosti studia předmětu

Basic grounding in English. For students wishing to study English at intermediate level or higher.

Získané způsobilosti

Students will be able to demonstrate understanding of the main business English terminology, vocabulary and grammar, which is necessary for successful commercial business management through oral discussions and group presentations.

Garanti a vyučující
  • Garanti: BSc. Justin Calvin Schaefer
  • http://www.market-leader.net/
  • COTTON, D., FALVEY, D., KENT, S. New addition Market Leader. Harlow, Essex, England: Pearson Education Limited, 2008.
  • htpp://www.bbc.co.uk/worldservice/learningenglish/general
  • http://www.breakingnewsenglish.com/business_english.html
  • http://www.business-english.com
  • STRUTT, P. Market Leader: Business English with the Financial Times: Grammar and Usage Practice Book. Harlow, England: Longman, 2000.
  • DUCKWORTH, M. Oxford Business English Grammar and Practice. Oxford, England: Oxford University Press, 1995.
Vyučovací metody

Dialogická (diskuze, rozhovor, brainstorming)

Hodnotící metody

Rozhovor, Seminární práce

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