Study Plan

OBLIGATORY COURSES
course name year of study  
semester credits
Microeconomics II 1                  W 6
Management II 1 W 6
Czech Business Law II 1 W 5
Consumer Behaviour 1 W 5
Strategic Marketing 1 W 4
Strategic Management in Trade and Tourism 1 W 6
Macroeconomics II 1 S 6
Human Resource Management 1 S 5
International Trade 1 S 6
Statistical Methods - Marketing Applications 1 S 5
International Tourism 1 S 5
International and EU Law 1 S 4
Marketing Communication 2 W 5
Managerial Economics 2 W 6
Master´s Diploma Thesis 1 2 W 6
Specialization Project 1 - theory 2 W 4
Master´s Diploma Thesis 2 2 S 6
Specialization Project 2 - practice 2 S 6
Cooperation in Trade 2 S 5
International Marketing 2 S 4


OPTIONAL COURSES

course name year of study semester credits
Economic and Social Statistics 1          S 5
Geographical Information Systems 1 S 5
Business Inteligence 1 S 5
Methods of Information Processing II 1 S 4
Managerial Accounting 1 S 5
Models of Decision Theory 2 W 5
Business Information Systems 2 W 6
Destination Management and Marketing 2 W 4
Consumer Protection 2 W 3
Quality Management 2 W 4
Transport in Tourism 2 W 4
Cultural Tourism 2 W 2
Fairtrade 2 W 3
Process Management 2 W 5
Supply Chain Management 2 W 5
Management of Hotel And Restaurant Services 2 W 5
Regional Project Planning 2 W 5
Environmental Economy 2 W 4
International Finance 2 W 5
Business Ethics 2 S 5
Agritourism 2 S 4

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